Start by giving IRIS your strategic documents, your context and your own sources. You decide which sources are scanned, including foreign-language ones, thanks to automatic translation. From day one IRIS works from your organisation's reality, not a generic trend feed.
IRIS periodically scans your sources for the weak signals reshaping your market and brings them onto one Trend Radar, ordered by what matters to you. Every signal is assigned a domain, an impact and a priority level, so the signals that used to sit scattered across tools, teams and inboxes now live in a single view.
Your team plots the signals that matter onto a scenario graph to see where you currently stand and in which direction things are evolving, so you can adapt your strategy before the market shifts beneath you.
IRIS pulls it all into a clear report with concrete, prioritised recommendations for strategic actions and innovation projects, so your management team moves faster from scattered signals to a confident decision.
Curious what such a report looks like on a concrete case? Explore the IRIS Signals Report from a real Consumer Lab workshop on the future of sustainable living.
See the Consumer Lab report →Decide which sources IRIS scans, including foreign-language ones, thanks to automatic translation.
Work with PESTEL or the framework that suits your organisation.
Every signal is given a domain, an impact and a priority level, so you see what matters at a glance.
All signals and trends in a single view, organised around your context and strategy.
See where you stand today and track how the landscape around you is shifting.
A clear report with concrete strategic actions and tailored innovation projects.
Follow how signals and trends evolve across historical radars, scenarios and reports.
An intuitive platform that follows your work rhythm. Read your reports, or listen to them as a podcast.
We'll show you IRIS working on real signals from your market, so you can judge it on what matters to you.