Sense the shift. Seize the advantage.
IRIS detects the weak signals reshaping your market and brings them into one place, where your team organises them around your strategy, sees which scenario is unfolding, and decides what to do next. IRIS surfaces the signals, your people make the call.
Built by 
, the strategy and innovation consultancy that turns uncertainty into advantage. IRIS is that practice, in a platform.
Sensing is the easy part.
Sensemaking is the advantage.
Plenty of tools can surface trends and fill a radar. But a radar full of signals doesn't make a decision. The advantage isn't in seeing more; it's in knowing which signals demand action, what they mean for your strategy, and what to do next.
Strategy has a word for this: the organisations that win don't just sense change, they seize it. IRIS gives your team the signals, the structure and the scenarios to do exactly that, from the first weak signal to the move.
From weak signal to confident decision.
Stop planning in fixed three-year cycles. Make strategy a continuous process, so you act on change as it emerges, not at the next strategy review.
Feed IRIS your context
Upload your strategic documents and define which sources IRIS scans, including foreign-language ones.
Sense regularly
IRIS periodically scans your sources and maps every signal onto one Trend Radar, ordered by what matters to you.
Map your position
Plot the signals onto a scenario graph to see where you stand today and which direction the landscape is shifting.
Decide and act
IRIS delivers a clear report with concrete, prioritised recommendations for your management team.
Guided by people, not just powered by AI.
IRIS is not a standalone tool, but the result of our years of expertise. Alongside the platform, a dedicated TomorrowLab team is ready to embed a lean and efficient strategy and innovation process in your organisation, through two iterative guidance tracks:
IRIS Set-up
Configuration of the platform, sources and indicators tailored to your context.
Capturing signals
Regular scan of relevant sources. Results updated automatically through IRIS.
Steerco review
Strategic discussion: which signals call for action or adjustment?
Ideation
Team workshops to generate ideas around the strategic theme.
Idea development
Idea owners develop their concept into a fully pitch-ready proposal.
Pitch session
Idea owners pitch to the steering group. Decision on investment and kick-off.
Strategy. Innovation. One platform.
Strategy & leadership
IRIS surfaces the signals reshaping your market. Your team turns them into a defensible strategic direction and moves before competitors do, with choices grounded in evidence, not gut feeling.
Innovation & R&D
IRIS surfaces the weak signals others miss. Your team turns them into new ideas and concrete innovation trajectories, building a repeatable pipeline for what's next.
Why teams choose IRIS
IRIS helps your team scan and categorise, so they can fully focus on the real strategic work.
Strategy and innovation through a repeatable, clear process.
Strategic choices based on signals, not gut feeling.
All signals, sources and strategic insights brought together in one place.
One shared platform makes strategic collaboration significantly more efficient for your team.
An intuitive platform that follows your work rhythm. Read an interesting article? Simply send it into the IRIS WhatsApp chat. Read your reports or listen to them as a podcast.
Ready to see the future clearly?
We'll show you IRIS working on real signals from your market, so you can judge it on what matters to you.